Today, we are so excited to announce our newest products: the Modern Fertility Pregnancy Test, Ovulation Test, and the free Modern Fertility App! These new tests and digital tools bring you a better experience for understanding pregnancy, your unique cycle, and ovulation patterns — whether you’re trying for kids or not.
Together, all of our products — from our first Fertility Hormone Test to our new additions — provide a holistic view of your hormones and reproductive health, all accessible through a single destination with clinically sound, hyper-personalized resources.
Why these products… and why now?
In our years of offering the Modern Fertility Hormone Test, we’ve learned a lot about how people with ovaries are thinking about fertility today. A few things stand out:
- There’s a very wide variety of reasons why people want info about their bodies.
- They want allllll the information and can handle the nuances of fertility science.
- They are taking the initiative to make important fertility decisions for themselves.
But the current landscape of fertility products doesn’t provide everything we need to stay on top of our reproductive health and make decisions about the future.
Our first product, the Modern Fertility Hormone Test, solved one part of the problem by helping people get a baseline understanding of their fertility and how it’s changing over time (something that’s traditionally only been accessible reactively via fertility clinics and often costs upwards $1,000). We took those same tests out of the clinic and made them accessible to women on their own terms, at a fraction of the traditional cost. We bundle this all into a modern experience with personalized fertility reports, clinically reviewed content, digital tools, and a free online community for connecting with other people with ovaries.
Every week, our community members ask us for product recommendations: sharing what they’re using, what they wish they had, and areas of the market that aren’t cutting it. One clear area for improvement? Ovulation and pregnancy testing.
So, we dug into the ovulation and pregnancy landscape with our medical advisors and found a few real head-scratchers:
- The average ovulation test doesn't work for about 1 in 10 of us. The issue is that standard tests are designed around averages of what a luteinizing hormone (LH) surge “should” look like, but bodies are all different. At least 1 in 10 women surge at a level that typically isn’t detected by these binary positive/negative tests. People with irregular cycles, like me, can end up seeing “negative” all the time… even if they are ovulating.
- The science behind pregnancy testing is the same (and quite reliable) across all products, but there’s a wide variety in prices. Women are paying up to 2x more for some of the top tests.
- Pregnancy and ovulation tests generally assume you’re eager and wide-eyed about kids — think boxes with cherubic babies and grinning mothers.
As we developed our own tests, we thought carefully about how we could address these gaps — and bring the neutral, clinically-sound experience of the Fertility Hormone Test to more mechanisms for measuring hormones.
Science that works for all bodies (and all budgets)
For some of us, high school sex ed made it seem like we could get pregnant any time we have sex. But the reality is that getting pregnant might be a lot harder than we expect it to be. That’s why people track their ovulation — to understand their most fertile days.
Ovulation tests work by identifying the luteinizing hormone (LH) surge, which prompts the ovary to release an egg that can then be fertilized by sperm. Understanding your ovulation is key to knowing when you’re most likely to get pregnant, being intentional about sex or insemination, or just wanting to understanding more about your cycle.
We think it’s a miss that the industry’s standard ovulation test doesn’t reliably work for at least 1 in 10 women. These tests provide binary yes/no results that don’t pick up on ovulation unless your hormone surge looks “average” — but all bodies are different. We worked closely with our medical advisory board to provide ovulation tests that offer more insight into your ovulation patterns.
Our Ovulation Test allows you to track your unique LH surges on a gradient by showing you the value of your detected LH, rather than a positive/negative result measured against a predetermined threshold for the “average.” This helps you pinpoint your most fertile days and follow how your LH concentration changes.
The new Modern Fertility App works seamlessly with the Ovulation Test, enabling you to scan the strip to instantly log info on your LH surge — it's like having superhuman vision into your pee (and hormones).
“The Modern Fertility Ovulation Test will give you more insight into your LH levels than you’d get from a standard ovulation test. I plan to recommend it to all of my patients. Instead of a ‘go’ or ‘no go,’ you’ll see your LH concentration change, which is a better way to pinpoint your fertile window and predict when you’re ovulating.” – Dr. Nataki Douglas, PhD, MD, REI, Chair of the Modern Fertility Medical Advisory Board
Everything we do is grounded in research — it’s essential to getting you the best info, after all — so we produced the first publicly-facing study that compares the analytical accuracy of top-selling ovulation tests with ours. The results: our Ovulation Test is just as accurate as top-selling ovulation tests, while providing more information about your body and fewer misleading results.
The Modern Fertility Pregnancy Test is just as accurate as the industry leading tests, but it’s more affordable (and looks great in my bathroom cabinet). Plus, you can start testing up to 5 days before your missed period.
You do you: Products that meet you where you are
After making sure our tests work for all kinds of bodies, we thought about how to create an experience that resonates with all kinds of people. First, we know that women take pregnancy tests for all kinds of reasons — ones that involve very different emotions. (In the US, almost half of pregnancies are unplanned, and about 1 in 6 couples struggle to conceive.)
People also track ovulation for a broad set of reasons: because they’re seeing if their cycle has returned after going off of hormonal birth control, they ovulate irregularly due to polycystic ovary syndrome (PCOS) and want to understand their cycle (I can relate), they’re thinking ahead to pregnancy, they’re trying to conceive, and so on.
On a personal note, I want kids one day but am not actively trying to conceive — yet have been tracking ovulation for the past year and love the level of insight I get into my body and my cycle.
I’m not alone in feeling this way. We surveyed over 400 people with ovaries to see if (and why) they’re interested in ovulation tracking. Of those who aren’t trying for kids, 77% said they ~still~ wish they knew when they were ovulating. The primary reason why? Just to know more about their bodies.
This highlights the need for modernized products that meet us where we are. It also shows an interesting shift in behavior: we’re buying fertility products long before we want kids — and for reasons outside of kids altogether.
But the experience of ovulation and pregnancy tests in grocery stores (and on Amazon) don’t reflect this diversity of needs. Rather, everything is about babies — and babies right now. This is presumptuous for those who are just trying to learn more about their bodies, and triggering to those who are struggling to conceive.
Our products don’t make any assumptions about why you’re testing and work reliably for all kinds of bodies — and we don’t make you pay more for that.
And, finally… an app that works ~like magic~
We're all about having total access to information about our bodies, so we created our free app (without ads!) to help you understand your cycle and pregnancy — bringing all the unique patterns of your ovulation to your pocket.
The app works like magic with our Pregnancy Test and Ovulation Test — like a digital companion for your cycle. It lets you easily snap a photo of your Ovulation Test result with your phone’s camera, then instantly logs the results and what they signify, doing all the heavy lifting for you. In-app notifications remind you when your LH might be surging, as well as when to take your next Pregnancy Test.
Together, the Modern Fertility Hormone Test, Ovulation Test, Pregnancy Test, and App provide an arsenal of trusted tools that meet you wherever you are, and build a more comprehensive picture of your reproductive health. The clinically sound, neutral resource we always wished we had to help us understand and plan for our reproductive health — and the one we all deserve.